BAYER • TALCID- Acid Town
Acid Town is an advertisement for TALCID, a stomach medication from Bayer that is used for relieving acidity and heartburn.
The film shows how the stomach and stomach acid respond to external influences. Every external stimulus, from morning coffee to everyday stress to pizza to-go, is reflected inside the stomach and affects the pH level there.
In the spot, two worlds collide: the real world and the fascinatingly illustrated world inside the stomach – a colourful, vibrant city: Acid Town, the “City of Stomach Acid.” When the pH level there drops into the critical range, heartburn occurs. A fire-breathing dragon appears, and everyone’s on the run. Taking Talcid® is supposed to render the dragon harmless. A white dove emerges: the therapeutically optimal pH of 4.5 is restored and peace returns to Acid Town.
I storyboarded, designed and animated all the 2D animations in this ad. It was a special working experience to collaborate with live-action filmmakers and create a fantasy world in my style.
AGENCY - PEIX HEALTHCARE COMMUNICATION
Executive Creative Director - Patrick Held
Creative director - Nicola Baumann
Senior Art Director - Katharina Cammann
Copy - Claus Marquardt, Massi Petrucci
Client - Bayer
Director - Franco Dupuy
Director of Photography - Adam Bentel
Executive Producer - David Leite
Producer - Michael Klein
Production Manager - Caroline Gray
Production Coordinator - Tavis Geeringh
Post Production - Dead Pixel
Animator - Cheng-Hsu Chung
Colourist - Eunju Ara Choi
Editor - Sophie Friederichs
Post Producer - Tamara Bogaard
Colorist/Grading -Nic Apostoli
Music. Monster Music - Roy Shen Zoor
Behind the Scenes photographer - Ilonka Gray
1st Assistant Director - Alicia Jordaan
2ndAssistant Director - Heno Janse Van Rensburg
Set PA - Calum Williams
Production Assistant - Ethan Fowler
Shuttle Driver - Gareth VD Vind
Agency Chaperone - Yusree Van Der Schyff
Medic - Justin Pienaar
Medic - Desire Peters
Covid Compliance - Alan Meilklejohn
Focus Puller - Paul Painting
Loader - Tshepo Nthako
SteadicamOperator - ChrisVermaak
DIT& Livestream - Michael Rixen
VTO - Waseem Richards
Art Director - Justin Elgie
Props Master - Carl Hattingh
Props Assistant - Hizel Riffel
Props Standby - Keenan Siljeur
Art Driver - Eddy Sungu
Art swing truck driver - Tumilari Diddy Nsenga
Driver’s Assistant - Dolly Mumpela
Key Grip - Robbie Fivaz
Best Boy - Collin Chirombo
Grip Assist - Jody Meyer
Gaffer - Nick Rankin
BestBoy - Quintin Pretorius
Spark - Abu (Bakari) Mohamed
Spark - Domingos Manuel
Spark - Jaycey William Pinn
Unit Manager - Kalvin Bezuidenhout
Unit Assistant - Nko Sodladla
Wardrobe key - Alex Price
Wardrobe Assist - Sanelle Nel
Make up key - Terri-Anne Tomsett
Make up assist - Sharon Dela
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