Running: it’s not what you think it is.

Running is being recoded in real time by runners who are ripping it apart and sticking it back together. Runners who defy convention. Respect tradition. Who believe there is no right way to run, as long as you run.

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Recode Running is Adidas's documentary series.

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Director                               Daniel Kaufman 
Prod company                    Anonymous Content, SOMESUCH
Producer                             Shion Hayasaka
Cinematographer                Deepa Keshvala
Cut                                      Trim Editing
Colourist                              Simon Bourne
Agency                                Studio Lore
Creative Director                 James Yeats Smith, Christian Lopez
Animatior                             Joe Ridout, Cheng-Hsu Chung