2019, Documentary Series, Directed by Daniel Kaufman
Running: it’s not what you think it is.
Running is being recoded in real time by runners who are ripping it apart and sticking it back together. Runners who defy convention. Respect tradition. Who believe there is no right way to run, as long as you run.
Recode Running is Adidas's documentary series.
Director Daniel Kaufman
Prod company Anonymous Content, SOMESUCH
Producer Shion Hayasaka
Cinematographer Deepa Keshvala
Cut Trim Editing
Colourist Simon Bourne
Agency Studio Lore
Creative Director James Yeats Smith, Christian Lopez
Animatior Joe Ridout, Cheng-Hsu Chung